AMAZON
& MARKETPLACE ALPHA
Where intent meets the checkout button. We engineer full-funnel Amazon strategies that protect your brand, crush competitors, and scale your ACoS into high-profit territory.
Sponsored Products & Brands
Aggressive keyword targeting and placement optimization to win the Buy Box and dominate high-intent search queries.
Amazon DSP (Demand Side)
Reaching audiences on and off Amazon using exclusive first-party shopper data to drive brand awareness and retargeting.
Storefront & PDP Optimization
Maximizing conversion rates with A+ content, high-impact imagery, and strategic brand store architecture.
THE SCIENCE OF THE FLYWHEEL
**Amazon Ads** are the primary engine for the "Amazon Flywheel." Increased ad sales lead to better organic rankings, which in turn drive more sales. We focus on **ACoS (Advertising Cost of Sales)** and **TACOS (Total ACoS)** to ensure your growth is actually profitable.
By leveraging **Amazon Attribution**, we track how your external traffic (from Meta or Google) impacts your marketplace performance. Our team continuously monitors **Negative Keywords** and bidding patterns to prevent budget bleed and ensure your ads only show for the most relevant shoppers.
Competitor Conquesting
Placing your products directly on competitor detail pages to capture their market share.
Inventory-Sync Bidding
Dynamic bidding that pauses or reduces spend based on real-time FBA inventory levels.
Amazon Ads: FAQs
What is a good ACoS?
It depends on your margins. Generally, a 15-25% ACoS is healthy for established products, while newer launches might see 50%+ during the initial ranking phase.
How does Amazon DSP differ from Search Ads?
Search Ads are intent-based (users searching for terms). DSP is programmatic, allowing you to target users based on their shopping history even when they aren't on Amazon.
Do I need Brand Registry?
Highly recommended. Brand Registry unlocks Sponsored Brands, Video Ads, and A+ Content, which are critical for high-level scaling.
Can you manage international Amazon markets?
Yes. We manage accounts across Amazon US, UK, EU, and India (Amazon.in) to ensure global brand consistency.