PPC AUDIT
& STRATEGIC ALPHA
Most ad accounts waste 30% of their budget on "ghost" traffic. We perform deep-tissue technical audits to reclaim your capital and redirect it toward high-intent growth.
Budget Waste Identification
Isolating underperforming keywords, placement leaks, and irrelevant search terms that are draining your ROI.
Technical Tracking Audit
Validating GTM, Pixel, and CAPI setups to ensure your data is clean and your attribution is 100% accurate.
Strategic Roadmap
Delivering a step-by-step blueprint for account restructuring, bidding adjustments, and creative scaling.
RECLAIMING YOUR COMPETITIVE EDGE
A **PPC Audit** is more than just a checklist; it’s an interrogation of your data. We look for **Match Type Conflicts**, **Negative Keyword Overlaps**, and **Bidding Strategy Misalignments** that hide in plain sight.
By analyzing your **Impression Share** and **Quality Score** history, we identify where Google or Meta is penalizing your account. Our goal is to shift your spend from "defensive" bidding to "aggressive" growth, ensuring you own the most valuable real estate in your industry.
Competitor Intel
Reverse-engineering competitor ad copy and bidding patterns to find gaps in the market.
Account Restructuring
Transitioning legacy accounts to modern "Hagakure" or "Stag" structures for better AI learning.
PPC Audit: FAQs
How often should I audit my PPC accounts?
For accounts spending over $10k/month, a deep-dive audit should be conducted quarterly to account for platform updates and competitor shifts.
What is "Wasted Spend"?
Wasted spend includes clicks on irrelevant terms, traffic from low-quality display placements, or bidding on keywords that never result in a conversion.
Will an audit disrupt my active campaigns?
No. An audit is a non-invasive "Read-Only" analysis. We only implement changes once the roadmap is approved and a transition plan is in place.
Why is my Quality Score so low?
Usually, it's a mismatch between the keyword, the ad copy, and the landing page experience. We identify exactly where the break is occurring.